Introduction to ``Millionaires Row``

Pasadena’s Victorian Era Grandeur Historic District offers a vivid look into the city’s opulent past. This area, particularly centered on South Orange Grove Boulevard, earned the nickname “Millionaires Row” during the late 19th and early 20th centuries. Here, industrial magnates and bankers from the Eastern United States built their lavish winter estates, transforming the landscape into an extraordinary architectural showcase. The homes featured on the associated walking tour illustrate a sophisticated mix of styles, adapted to the mild California climate.
Aerial view of Pasadena’s historic “Millionaires Row” with grand Victorian-era mansions, palm trees, and lush green lawns at sunset.Aerial view of Pasadena’s historic “Millionaires Row” with grand Victorian-era mansions, palm trees, and lush green lawns at sunset.
AI-generated image for illustrative purposes only.

Historical Context and Architectural Heritage

The primary appeal for these wealthy families was the region’s favorable climate, which served as an ideal winter refuge. This migration of capital fueled rapid development along the scenic bluffs overlooking the Arroyo Seco.

The area’s architectural landscape is remarkably diverse, a complexity made possible by technological advancements and the railroad system, which allowed for the easy transport of complex construction materials.

Styles and Hybrids

The district features highly decorated Queen Anne homes, massive Richardsonian Romanesque examples, the sweeping lines of the Shingle Style, and transitionary forms like Folk Victorian and early Craftsman designs.

Master Builders and Materials

Key architects such as Joseph J. Blick and the firm of Locke & Preston shaped the neighborhood, often utilizing local materials, such as Arroyo Stone, in foundations and landscaping.
Historic Victorian-style home in Pasadena with steep gabled roof, wraparound porch, and landscaped front yard in soft evening light.
AI-generated image for illustrative purposes only.

Key Landmarks and Figures of the Era

The district is home to several properties that embody its history and the shifting architectural trends of the time:

The Wrigley Estate: Headquarters of the Rose Parade

A central landmark is the estate once owned by William Wrigley Jr., the chewing gum magnate.

  • Purpose: Acquired in 1914, the mansion served as the Wrigley family’s winter retreat.

  • Style: The home is built in the Italian Renaissance Style—a contrast to the surrounding Victorian homes—but is included in the tour to illustrate the immense scale and social status that characterized “Millionaires Row.”

  • Legacy: Following the death of his wife, Ada, the family donated the estate and the beautiful Wrigley Gardens to the city in 1958 on the condition that it would serve as the permanent headquarters for the Tournament of Roses Association, known today as the Tournament House.

The House at 440 South Grand Avenue

Built in 1910, just after the main Victorian period of significance, the house uniquely blends traditional Victorian-era detailing with the distinct elements of the Swiss Chalet Style.

Practical Information and Support

The historic districts of Pasadena are wonderful places to live and visit. It is important to know that alongside the historical legacy, modern support is readily available.

Concierge Care in Pasadena’s Historic District

The historic district is located within the service area of Doctor2me—a concierge coordination service that connects people with trusted house-call physicians.

Doctor2me serves as a bridge between families and doctors, helping to find the right clinician and arrange medical care in a familiar and comfortable setting, thus avoiding the stress and wait times of a clinic for minor issues.

Unexpected Childhood Illness

A fever or earache that suddenly develops in a child late in the evening.
House-call physician speaking with an older adult inside an elegant Victorian living room in Pasadena, highlighting modern medical support in a historic home.
AI-generated image for illustrative purposes only.

Severe Discomfort

The acute onset of a debilitating migraine or cold symptoms that prevents an individual from leaving their residence.

Mild Reactions

A minor allergic reaction to food that requires a doctor’s assessment and advice, but not an immediate emergency response.

For extra peace of mind, families can save this number in their phone before going out: +1 866-362-1499 — just in case they ever need medical support close by.